

our core principles

We do not support an
Ivy-or-bust strategy.
Instead, we actively and energetically encourage students to identify colleges in ALL selectivity categories, ALL of which meet their academic and non-academic priorities.
In the end,
success is based on knowing you engaged in an intelligent, comprehensive process.

An informed consumer is a wise consumer.
Viable applicants must be in a college's
academic ballpark.
Beyond that, college admission incorporates countless moving pieces, many of which are beyond a student's influence.
We empower students to sensibly and
systematically focus their efforts on factors they can control.